* excited to have been invited to include my new identity and business cards in the wonderful new book Material Matters – Creative Interpretations of Common Materials published by viction:ary / Hong Kong //
“In developing his new brand Funnel, Eric Kass sought to create sensorial business cards that would not only leave a memorable impression, but also illustrate his attention to detail, innovation, and quality. Each card featured tiny holes that could funnel light through and formed the constellation for his astrological sign Leo, which the reflective golden sheen also embodied. The cards irregular shape served to manifest his specialization in multidimensional packaging design”
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